You may think of Facebook as a place to share photos and catch up with friends, but it can be a powerful marketing tool. These days, more and more people are using Facebook to reach potential clients and customers. However, as with all devices, it’s essential to know how to use it well. Here are some tips that’ll help you do just that.
Update your Facebook page regularly. Do not hesitate to post a new update every morning if you find that your subscribers check Facebook at least once a day. If your subscribers are not likely to check Facebook very often, share a weekly update to avoid flooding them with too many updates.
Create a unique Facebook page that is capable of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.
Connect your Facebook page with others who are willing to help spread the word for you. If you want to get the ideal results from using Facebook, the key is to have an insane number of people that Like your page. If you have someone on your side, it can be easy to achieve this.
Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Do not post so much on your Facebook page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. Facebook recommends new page owners post no more than once or twice a week.
Make use of the provided analytics toolset, Insights. Insights show you what parts of your page are drawing traffic and what just isn’t working for you. You can make use of the Insights data to adjust your page according to what your visitors want to see, which will draw more visitors to your page.
Make sure that you don’t allow your page to become a ghost town. If you don’t have anything to post, go to your page and reply to come from your users’ comments. This will give people the idea that you care about then as individuals and their loyalty are essential to you.
If you blog, Facebook can help you get the word out when you put up new content. Write up a post and direct people to visit it. Fans may forget to check your blog regularly, and a reminder when new content is up could be just what they need to take a look at it.
Keep your Facebook posts related to your the brand you are selling or at least to the relevant industry. You can discuss a related happening in the news, post a Youtube video that is about your topic or shares new comments that have been shared by followers of your Facebook page.
Get people interested and involved in your service or product by creating contests on the Facebook page. For instance, you could have users posts videos of themselves using one of your products. After the game, someone can win a prize.
Don’t forget to promote your Facebook page through offline channels. There are many places that you can drum up interest in your Facebook page, including print advertising, on your business cards, on direct mailing pieces, and even on your shop windows! You can grab many new Facebook fans this way.
If you are very busy and don’t have time to manage your account, you should hire someone to help you. Make sure that all posts are receiving prompt attention regularly. Getting into a one-a-day posting habit can be rough for many. Employing someone to manage your account may seem costly, but it will be well worth it.
Pay attention to what is going on with your page. If someone “likes”� your page, send them a thank you message. If people comment on things on your page, respond. Short notes from you will make a significant impact on the way things work out for you. It can be time-consuming, but well worth it.
Give subscribers the possibility to share discounts with their friends. Your subscribers could help their friends win free products or get discounts on your items by sharing one of your updates and tagging one of their friends in it. Reward the subscribers who help you generate new sales by offering them a prize if their friend ends up buying a product.
Never make the mistake of starting a Facebook page and thinking that it will run itself. It takes a lot of hard work to create a solid fan base on Facebook, so only begin a page if you expect to see it through. If it is more than you can handle, you should look for other ways to market your business.
You shouldn’t underestimate the power of Facebook. It has a massive userbase, and its potential is enormous. Now that you’ve read this article, you know what you can do to get the most out of Facebook. As long as you take advantage of this advice, you’ll be able to make Facebook work for you.