What is Facebook marketing? How can one do it successfully? What are the options available to a company? There is a lot to know before you create a campaign to market on Facebook, so finding the best information is critical. This article has the expert advice you can’t find elsewhere, so continue reading.
The key to all marketing is to understand why you’re doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into customer. So start brainstorming today – what are you marketing?
Set some goals for your Facebook marketing campaign. You can launch your campaign on a trial basis if you are not sure how your audience will react to it. Once you get a better idea of how interested your customers are, you should set some reasonable goals for your campaign.
Create a custom tab for your Facebook page. You can use custom tabs as a welcome locale for all of your new Facebook visitors. It’s a great place to promote your current offerings, products, and services. Plus, it’ll give a little personality to your Facebook page, which is always a plus.
Focus all of your Facebook posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don’t just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant, so they stand out.
Offer a reward for someone liking your page. People pay attention to a page with a high number of likes. Send something free to a client if they go to your page and like it. It could be a sweepstakes prize or something offered to everyone. If you give them something they desire, they’ll easily click “like” for your page.
It is truly a myth that every business HAS to be on Facebook. The cost of the time taken to plan your campaigns, maintain your page, communicate with fans, and advertise can become a massive burden on a small business owner. Consider carefully if the profit increases will outweigh the costs.
Ask your fans to get involved in the conversation on your Facebook page. The more engagement and interactivity you have, the more likely you’ll gain more fans in the process. Let your current fans do some of the heavy liftings for you! Their conversation will generate interest from other people.
When you get advice about “the best” of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal “bests”.
There is nothing wrong with posting links to content on your website from Facebook. People think that Facebook fans want to stay on Facebook all day – this is a myth. They’re quite happy to visit your site as long as you offer them something of interest, so give it a try.
Put together a Facebook contest. People love fun things like contests and quizzes on Facebook. It’s one of the things that makes the social media site so very special. It’s not that hard for your company or brand to put together a contest, and it can open up the engagement level of your community.
Remember to post on your Facebook page. When a business sets up a Facebook account, they will often release a flurry of posts, and then nothing for months. For this type of marketing to be successful, you need to post strategically. You do not need to post 15 times a day, but a few times a week is a great idea.
Make sure that you don’t allow your page to become a ghost town. If you don’t have anything to post, go to your page and reply to come from your users’ comments. This will give people the idea that you care about then as individuals and their loyalty are essential to you.
Take advantage of any features Facebook allows you to create custom sub-pages through use of tabs. In addition to your main wall where posts and comments show up, make dedicated pages for any specific topics to your business. Perhaps have a page with contact information, and another with a list of products and services.
Make your links more noticeable by adding an image. Facebook will display a preview of the relationship but sharing a picture related to the link you are sharing should make this update more visible. Choose your photos carefully to make sure your audience will pay attention to the update you share.
To get interaction and interest, create a Facebook contest on your page. Keep your matches personal and focused on your product. Once the game is over, the best or most creative photo wins a prize.
Now instead of feeling helpless, you can contact like you have all the answers you need. You can take this advice and turn it into a plan which will be successful. You’ll be able to find the gains you need thanks to open your business up to the world of people who use Facebook.