With today’s very technologically advanced society, you could pick up your contact with customers through mobile marketing! However, without the proper know-how on mobile marketing, it could be a disaster. This article will provide you with the information that you need to know, so that you can get the customers you want, through mobile marketing.
Make sure your mobile ads are compatible against all platforms, cellular devices and more. Your business must stay accessible to as many mobile users as possible. By ensuring compatibility on all platforms, you maximize your exposure and your business’ ability to reach more customers via the devices they use the most.
Test your program before you start it. Customers do not like broken links or still images. Have your business, family, or even a few customers test your messages before you start sending them en masse to your market. Get their feedback to perfect whatever might go wrong, and your customers will thank you for it.
Let people know you offer mobile marketing in every way you can. Talking about it on your blog, website, and forums will inform your customers of the program, and give them the information they need to participate. Use social networking to draw customers in, by offering exclusive deals only available through the free plan.
Keep your text messages, social network posts and emails brief and concise. If the news is too long, people tend to dismiss it immediately. The message shout is short, urgent and contains a call of action. It should not be a quarter page ad, but instead, a short message aimed to alert consumers of discounts or promotions.
Use SMS for your mobile marketing if you want a platform with a low cost, a very high open rate, and a platform that’s very flexible. If you’re pushing emails in your mobile marketing campaign, SMS is the way to go, especially if you’re interacting with your customers frequently.
Perhaps mobile users would like to be treated a little better than the average user, and maybe you could make them feel as if they’re getting a little extra by subscribing to your mobile site or app. You can offer exclusive rewards just for mobile users to increase the mobile side of your business.
Do not send text messages to your customers too early in the morning or late at night. Customers will be unlikely to buy your product, even if they like it if you have bothered them at odd hours of the day.
Always strive to create advertisements that have the potential to go viral, thereby maximizing their effectiveness. When you have a clever ad, your customers are more likely to forward it to their family and friends.
Be careful that you don’t come across as a stalker to your customers when mobile marketing. You don’t want to make it seem as if you’re inquiring about their exact location, and if you do happen to know where they’re at, maybe you shouldn’t relay that info. The “I’m watching you” feeling is very unsettling.
To encourage more people to sign up for something you’re offering, give away something free. For example, if you’re trying to get people to sign up for a ringtone service, offer them one ringtone at no charge if they text RINGTONE to your number. People love getting something for free and having them a text to get it makes it feel less like a transaction.
Use a shortcode that is dedicated. Keeping tight control over your brand is worth the extra cost. It offers some legal protection for you as well.
Because users will be viewing them on small screens, mobile advertising messages need to be brief, precise and express urgency. Every ad should focus on a call to action that tells the market to do something. Forgetting to include a call to work in your mobile advertising messages is a common mistake that beginners often make.
Don’t forget to promote your mobile website! Get the word out via your regular site and your social media that your website has been optimized for mobile. This will help build awareness of the opportunity, position your brand as a forward thinker in terms of technology, and drive traffic to the new mobile page.
Use proper grammar and spelling when working with mobile marketing. It is ok for a 13-year-old to use abbreviations in her texts with her friends; it is not ok for a professional business to use expressions like OMG or L8ER. Also, try to limit the use of caps unless it is called for as in a call to action for immediate response.
Without the proper techniques to getting the business that you want, you could be going bankrupt! Don’t let the economy get to you, take the information that you have obtained from this article to use mobile marketing to your advantage and make more money. You know what you need to; now you must make it happen.